Product · 8 min read
Email & SMS Marketing Built Into Your Business
Reaching the people you do business with should not mean wrestling exports, rebuilding lists, and stitching tools together. In ThothOS, email and SMS campaigns live inside the same workspace where your contacts, customers, and employees already exist.
That changes what a campaign feels like. You are not loading an audience into a separate system — you are messaging the people who are already in front of you. Templates pull from real records, sends are tracked against the people they reached, and every result stays where the rest of your operation lives.
This is a walkthrough of how marketing works in ThothOS: the campaign workspace, the template system, the channels you can reach people on, and the analytics that tell you what landed.
One workspace for every campaign
The marketing workspace opens on a dashboard that shows the whole picture at a glance: how many campaigns you have running, how many email and SMS templates you have built, and how many messages have gone out. From there, five tabs carry you through the entire flow.
Each campaign moves through clear states, so you always know where it stands and what needs your attention next.
- Campaigns — every campaign as a card with its recipient count, open rate, and click tracking, plus quick actions to view, edit, schedule, pause, clone, or delete
- Compose — build the message and choose who receives it
- Templates — your reusable email and SMS template libraries
- History — what has been sent, delivered, and engaged with
- Settings — delivery providers and sending controls
- Statuses at a glance: Active, Scheduled, Draft, Completed, and Paused
Templates that fill themselves in
The template manager keeps separate libraries for email and SMS, organized into categories like newsletters, promotions, surveys, and system notifications. You write a message once and reuse it as often as you need.
What makes a template more than a saved draft is the variable system. Drop a merge variable into the body and it resolves to real data when the message goes out, so every recipient gets a message addressed to them rather than a generic blast.
- Recipient details such as name and first name
- Company and date variables for newsletters and recurring sends
- Promotion variables for offers, headlines, and product names
- Survey variables that drop in the survey name and link
- Reusable across as many campaigns as you build
Reach people where they actually look
Different messages belong on different channels. ThothOS lets you run all of them from the same place, so a promotion, a reminder, and a product announcement can each go out the way that fits.
Email handles the rich, detailed sends — newsletters, promotions, and updates with formatting and attachments. SMS handles the short, time-sensitive ones that need to be read now. In-app notifications surface feature tips and announcements to people already using the platform.
- Email campaigns with rich text, attachments, and engagement tracking
- SMS campaigns for short, urgent messages that get read immediately
- In-app notifications for tips and announcements inside the platform
- Automated appointment reminders that go out on schedule
- Flash-sale alerts and promotional broadcasts when timing matters
Schedule once, send on time
A campaign does not have to go out the moment you finish it. Set the send date and time, and ThothOS handles delivery for you. A calendar view lays out everything scheduled so you can see your sending rhythm and avoid crowding your audience.
Each campaign card shows a countdown to its next send in plain language — "Tomorrow" or "in 7 days" — so upcoming work is obvious without opening anything. Appointment reminders and recurring sends run on their own schedule once configured.
See what worked
Every send is measured. The analytics view tracks recipients, opens, and clicks per campaign, and separates email and SMS so you can read each channel on its own terms.
Delivery is tracked alongside engagement, so you know not just who opened a message but whether it arrived at all. When something does not get through, you can resend failed messages in a single action rather than rebuilding the send.
- Recipients, open rate, and click rate for every campaign
- Delivery status: delivered, failed, and pending
- Separate email and SMS views so each channel is read clearly
- Search across campaigns by subject, content, or recipient
- Resend failed messages with one click
Delivery you can trust and control
Reliable sending takes more than a Send button. The settings tab is where you connect your delivery providers and tune how messages go out, with test sends so you can confirm everything works before a campaign reaches real people.
You also set the guardrails. Daily sending limits and a throttle rate keep your volume sensible, and notifications keep you informed when a campaign finishes or when a bounce or unsubscribe needs attention.
- Configure email delivery with secure sender settings and automatic open and click tracking
- Set up SMS sending with its own provider configuration and delivery confirmation
- Send a test email or SMS before launching to a live audience
- Daily sending limits and a per-second throttle rate
- Completion notifications plus bounce and unsubscribe alerts
Marketing that knows the rest of your business
The real advantage is not any single feature — it is that your campaigns are not strangers to the rest of your operation. The people you message are the same contacts, customers, and employees already in ThothOS, so you target by the segments you already maintain rather than rebuilding lists.
A reminder can fire from a scheduled appointment. A follow-up can run as an automation. A newsletter can pull from the records you keep every day. When marketing shares a home with your contacts and your work, outreach stops being a separate chore and becomes part of how the business already runs.
See it for yourself
Open the demo to build a template, schedule a campaign, and watch the analytics fill in — using the same workspace your team would use every day.
Try the Demo